Air time.

The time the ads air is a very crucial part of advertising, as it is in campaigning and fighting for votes. Because Brown and Whitman are truly fighting, I say this because of the politically aggressive tone in almost every advertisement.. Despite that, it's interesting to notice what times you usually see each candidate's campaign ads air. During the news, you can catch about an even number of Brown and Whitman, smart to convey their messages during that time frame because that's when they could catch the most viewers of their desired age group. Every middle-aged and older voter of California are most likely watching the news, both male and female. And in terms of gender, I noticed Whitman has more air time during shows such as the View and Dr Oz. And I was thinking, brilliant, I don't really think men are nearly as interested in that kind of content as much as women are! It's another advertising/campaigning tactic that Whitman takes the upper hand here. Now keep in mind that I am not for Meg Whitman, nor am I against her, however I have the TV turned on in the morning to these shows more so than other channels and I have noticed way more Whitman ads than Brown ads.

I'm sure if I were a male and I was tuned to CNN, maybe the stock market channel, other channels more geared to men, then I would expect to see more Brown advertisements than Whitman.

Being a female, tuning to Dr. Oz and the View, I would have assumed Whitman had the upper hand, based on how many advertisements I see in comparison.